What The Color Of A Logo Tells You About A Company
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What The Color Of A Logo Tells You About A Company

If you are building a company that depends on making people feel sexy and sophisticated, it’s probably going to confuse your consumers if you your logo is bright green. That’s because different colors are associated with different feelings. Green conveys organic growth, the earth, nature, or feelings of caring. Meanwhile, black communicates feelings of sophistication,…

Web

Is the web dying?

For an industry focused on the future of information, the internet is surprisingly prone to old fashioned maladies such as superstition, rumour and wild speculation. We’ve heard the latest doomsday prediction before—the World Wide Web is dying—but there’s never been much convincing evidence, until now. Ben Elowitz, a web entrepreneur, took usage statistics for the…